The importance of sample folders for the furniture industry
Sample folders are important for the furniture industry both from the perspective of the manufacturers and their clients.
The importance of sample folders for the furniture manufacturers
A sample folder allows furniture manufacturers to demonstrate their merchandise in the most favorable way. It can effectively attract the customers’ attention and encourage them to make a purchase. Preparing a sample folder is a smart, profitable investment, as it leads to the boost of sales.
The importance of sample folders for the clients
Sample folders enable close examination and in-person review of a product. They allow the clients to touch and feel the merchandise, judge its quality, and understand the difference between various available options. Customers are therefore able to visualize all patterns, colors and textures of upholstery and see their true representation in different light. The use of sample folders speeds up the material matching procedure, which leads to saving time and energy while furniture shopping.
What sample folders are the best?
There are various types of sample folders. The clients usually prefer sample fan decks and sample charts, which have rigid spine with internal press studs and contain samples mounted on a bolt made of metal or plastic. They allow comfortable comparison of multiple colors, shades, and structures at the same time, which makes the process of choosing easier, faster, and less confusing.
Business owners, on the other hand, tend to lean towards sample suitcases and sample boxes, which resemble a chest. They use stabilizers made of technical foam and have a rigid structure with a lid. Samples placed inside of them are well-protected, yet easily available. The big advantage of sample suitcases and sample boxes is their considerable resilience, which makes them resistant to damages and long-lived.
How to prepare a good sample folder?
A good sample folder should demonstrate the upholstery in an effective way and attract the attention of possible customers, encouraging them to make a purchasing decision. To prepare it, the furniture manufacturer should first ask themselves the following questions:
- Who are their customers?
- How do the customers prefer to view and select samples?
- Does the sample folder operate stationary like an offer catalog in the showroom?
- Does the sample folder travel with sales representatives in cars, airplanes, and trains?
- Is the sample folder supposed to represent the brand on trade fairs?
- Are samples in the sample folder fragile and require additional protection?
If the furniture manufacturer wants their sample folder to be durable and last a long time, it is recommended to order it from a renowned manufacturer, such as MILO Group. All high quality sample folders from the company’s catalog are manufactured on modern machines with the use of high-end reinforced solid cardboard with quality certificates. They are capable of holding samples of any kind, including various types of upholstery. They can be filled with die-cut foam in order to hold the samples in place both for their safety and better organization.
On the client’s request, MILO Group can also prepare a graphic design and a prototype of the finished sample folder, which enables thorough evaluation of the final product before placing an order.
